Privacy Policy
This Privacy Policy (“Policy”) describes how KHL Printing Co Pte Ltd, trading as Print Genie (“Print Genie”, “we”, “us”, “our”, or “the Company”), collects, uses, discloses, and protects personal data through our website https://printgenie.com.sg (the “Site”).
You have been directed to this Policy because a website, service, or business operated by Print Genie is collecting, using, or disclosing your personal data.
In this Policy, references to “we”, “us”, “our”, or “the Company” refer to KHL Printing Co Pte Ltd and its associated brand Print Genie, which is responsible for collecting or processing your personal data through this website or related services.
This Policy applies to all personal data that you provide to us and the personal data that we hold about you. By accessing, using, or interacting with our website or services, or by submitting personal data to us, you are deemed to have read, understood, and agreed to the terms of this Policy.
If you do not agree with this Policy, please discontinue the use of our website and services and do not provide your personal data to us.
1.1 Information Collected Directly From You
When you interact with our website, place an order, contact us, or use our services, we may collect personal data including but not limited to:
• Your contact details, including name, billing address, delivery address, date of birth, email address, and telephone number
• Order-related information, including the products ordered, delivery instructions, and transaction details
• Payment information, such as banking or credit card details processed through authorised payment providers
• Information associated with your user account, including preferences and interests if you create an account
• Records of communications with our customer service team, including enquiry history and support interactions
We require your email address and may optionally request your telephone number to contact you regarding your order or services provided.
1.2 Personal Data of Other Individuals Provided by You
You may provide personal data belonging to other individuals when submitting artwork, designs, or materials for printing.
By providing such information, you represent and warrant that you have obtained the necessary consent from those individuals for the collection and processing of their personal data.
1.3 Data Collected Automatically
When you visit our website, certain data may be collected automatically through technology systems used to improve functionality, security, and user experience.
These may include:
Clickstream Data
When visiting our website, certain information is automatically transmitted by your browser to our server, including:
•IP address
• date and time of access
• referring website URL
• pages viewed
• browser type and device information
Cookies
We use cookies to:
• identify returning users
• maintain shopping cart information
• improve website functionality and user experience
You may delete or disable cookies through your browser settings. However, doing so may limit the availability of certain website functions.
Flash Cookies
Certain website features may use Adobe Flash cookies, which may store additional information beyond standard cookies.
Web Beacons and Tracking Links
Web beacons and tracking technologies may be used to analyse website usage patterns and improve services.
Web Analytics
We may use analytics tools such as Google Analytics to analyse visitor behaviour and website performance.
2.1 Providing Services
Your personal data may be used to:
• process and fulfil orders
• notify you about order status and delivery
• provide requested products or services
• process payments and transactions
• ensure website and transaction security
• respond to enquiries or customer service requests
• resolve disputes or complaints
2.2 Business and Operational Purposes
We may also use your personal data for purposes reasonably related to our business operations, including:
• complying with legal or regulatory obligations
• enforcing contractual rights and obligations
• accounting, auditing, and financial record-keeping
• internal training and quality assurance
• risk management and compliance
• improving our products, services, and customer experience
• research, planning, and statistical analysis
2.3 Anonymised Data
Personal data may be anonymised so that it no longer identifies an individual. Such anonymised data may be used for analytics, business insights, and service improvements.
2.4 Marketing Communications
Where you have consented, Print Genie may use your personal data to send you marketing communications, including:
• promotional offers
• product announcements
• updates on services or activities
• special events or campaigns
2.5 Customer Interaction Analysis
To improve our marketing and customer experience, we may analyse interactions with our services, including:
• purchasing behaviour
• website browsing patterns
• newsletter engagement
2.6 Responding to Feedback or Complaints
If you submit feedback or complaints, your personal data may be used to investigate and respond appropriately.
2.7 Communication Methods
We may contact you via:
• email
• telephone
• SMS
• postal mail
• other electronic communication channels
2.8 Additional Uses
If we intend to use your personal data for purposes not stated in this Policy, we will notify you and obtain your consent where required.
3.1 No Sale of Personal Data
We do not sell personal data to third parties.
3.2 Disclosure With Consent
We may disclose personal data where you have provided consent or where disclosure is reasonably necessary to provide services to you.
3.3 Internal Business Sharing
Personal data may be shared within KHL Printing Co Pte Ltd and its associated brands, including Print Genie, for operational and service purposes.
3.4 Service Providers
We may disclose personal data to third-party service providers who assist us in operating our business, including:
• website hosting providers
• IT and maintenance services
• payment processors
• courier and delivery providers
• data analytics providers
• email and messaging services
We may also disclose personal data to professional advisers, including accountants, auditors, and legal advisers.
3.5 Legal and Regulatory Requirements
Personal data may be disclosed where required to comply with:
• applicable laws
• regulatory requirements
• court orders
• law enforcement requests
• governmental or tax authority requests
3.6 International Data Transfers
Your personal data may be transferred or processed outside Singapore where necessary for business operations.
Where such transfers occur, Print Genie will ensure that the personal data is protected to a standard comparable to that required under the Singapore Personal Data Protection Act 2012 (PDPA).
Our website may contain links to external websites operated by third parties.
This Policy does not apply to such websites. We are not responsible for the privacy practices or policies of third-party websites.
Our website may include social media features or plug-ins from platforms such as Facebook and Instagram.
If you interact with these features, your activities may be shared with those social networks according to their respective privacy policies.
Certain services on our website may use location-based features (such as Google Maps).
If you enable these services, your device may share location information with the service provider.
You will normally be prompted before geo-location services are activated.
Our website may use Google Analytics to analyse website traffic and user behaviour.
Google Analytics acts as our service provider for analytics purposes. You may opt out by installing the Google Analytics Opt-Out Browser Add-on available from Google.
We may use retargeting technologies to display advertisements to visitors on partner websites.
These technologies typically rely on cookies or similar tracking technologies and do not store directly identifiable personal data.
We take reasonable technical and organisational measures to protect personal data against unauthorised access, use, disclosure, or loss.
However, no system is completely secure, and we cannot guarantee absolute security of personal data transmitted through the internet.
To the maximum extent permitted by law, Print Genie shall not be liable for any indirect, incidental, consequential, punitive, or special damages, including loss of goodwill or reputation, arising from any unauthorised or unintended access, use, or disclosure of personal data beyond our reasonable control.
We may update this Privacy Policy from time to time. Any updated version will be published on our website.
Continued use of our website or services constitutes acceptance of the revised Policy.
12.1 Contacting Us
If you have questions about this Policy, wish to access or correct your personal data, or withdraw consent for data processing, you may contact us:
Data Protection Officer
KHL Printing Co Pte Ltd
20 Bedok South Road
Singapore 469277
Email: he**@************om.sg
Telephone: 8092 0705
12.2 Access and Correction Requests
Requests to access or correct personal data must be submitted in writing.
We will endeavour to respond to such requests within 30 days.
12.3 Legal Limitations
In certain circumstances, we may be unable to comply with requests where restricted by law.
12.4 Administrative Fees
We may charge a reasonable administrative fee for responding to requests for access to personal data.
If you have concerns regarding our handling of personal data, you may submit a complaint through the following channels.
By Email or Mail
Address your complaint to the Data Protection Officer.
Email: sa***@************om.sg
Mail:
KHL Printing Co Pte Ltd
20 Bedok South Road
Singapore 469277
Please include:
• your name
• contact details
• details of the complaint
By Telephone
Contact the Data Protection Officer at:
8092 0705
All complaints will be reviewed and addressed by Print Genie in a timely manner.
This Privacy Policy shall be governed by and interpreted in accordance with the laws of Singapore.
Any disputes relating to this Policy shall be subject to the exclusive jurisdiction of the Courts of Singapore.
